Personal Care

Toss the smelly washcloth and say “ta-ta” to tub tantrums. DermaFrida the Bath Mitt fits little paws AND big hands so your kiddo can practice good...

When it comes to oral care, it’s good to start ’em young! The SmileFrida Finger Brush makes it easy to clean your squirmy little one’s baby teeth,...

When baby goes viral (and not in the millions of followers way), there’s no time to fuss around. Our Sick Day Kit contains the tools you need to f...

Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system spe...

Fridababy's BreatheFrida Vapor Bath Drops deliver cold and flu season comfort with organic eucalyptus and lavender oils that help baby keep calm a...

Mesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in plac...

We’ve got you covered with this tshirt-soft gown for when it all goes down. Designed for easy nursing and skin-to-skin access in the front, and ful...

Gone are the days of adult diapers filled with ice chips. These ingenious 2-in-1 postpartum padsicles combine instant cold therapy + an absorbent ...

Toss the hospital peri bottle and get this bidet for your vajay. It’s the MomWasher for relief and postpartum care down there.   ​CLEANSE: The Up...

Get instant cooling pain relief from vag to tush with this witch hazel foam that absorbs into the sore spots, not the pad. RELIEVE PAIN: Perineal...

The bathroom recovery regimen you won’t want to pee without. Contains everything you need to jump-start recovery during those first few visits to t...

Nail Scissors take the fear out of cutting the tiniest talons. Safe, rounded blade tips help you snip precisely, while an ergonomic, non-slip hand...

Dentists recommend kicking the paci habit by the time baby is 12 months old. We've got the weaning process down to a science (literally!) with t...

Kickstart bedtime routine at bath time with natural Vapor Bath Bombs, made with soothing lavender oils. Like a lullaby for the nose, these lavende...

When baby’s got a photo-op, you’ll be ready. Grooming for the ’gram? There’s a kit for that. This head-to-toe grooming set has everything you nee...

Fevers and newborns are not a good mix. Butt, knowing their temp, and knowing it quickly, is. The Quick-Read Rectal Thermometer gives you fast ...

With ‘rhoids, swelling and even tearing, something as simple as sitting will be a real pain in the...butt. The Perineal Comfort Cushion provides a...

Get soothing relief from vag to tush with this Sitz Bath Tablets. These all-natural mess-free dissolving tablets are just what the doctor ordered ...